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We design digital products for human experiences.

 
 
 

Our team becomes hands-on partners with companies and startups to create or improve digital products with real customers embedded in the process.

 
 
 
 
 
 
 

The value and why invest in design.

 

According to IEEE's article Why Software Fails, over $1 trillion is spent on IT projects annually but 15% of that portion will fail before its completion or soon after. Out of the main causes, 25% is due to UX mismanagement. These include:
 

·  Badly defined system requirements

·  Lack of alignment across customers, developers and users

·  Conflicts of interest among stakeholders

 
 
 
 
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How exactly we can help your business.

 
 
 
 

Our experience of over 10 years creating digital products to reduce one of the biggest risks of creating a new digital product or service, the risk of creating the product your customers won’t or can't use.

 

If you have an idea and want to start a new business from it, or already have a product or service but it got a bit rusty over the years. Or even if you are a established organization looking for something fresh and innovative.

 
 
 
 

Product Strategy

Product Strategy

 

User Experience

Stakeholder Experience

 

System Design

System Design

 
 
 
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